ProShift featured on NewsWatch aired on the DISCOVERY Channel November 18, 2016

Plymouth University Sets Human-Powered World Land Speed Record using ProShift Automatic Shifting

Speed Trials held at Battle Mountain, Nevada

September 2016

“We would like to say a very big thank you to all at Baron Controls for your help.  In providing the ProShift system, and giving so much help and support before (and during!) the event, we really do feel that you gave us the winning edge to beat that record.  We could not have done it without you.”

Adam Kyte CEng MIMechE, Lecturer in Mechanical and Marine Engineering Design

DesignFlow Consultancy and Research Group

Visit our website at

LAVA Magazine Selects ProShift for “Gear Of The Year” Award

Baron Controls LLC, Sugar Land, Texas:  November 1, 2016

We are proud to be the first truly automatic gear shifting system for electronic groupsets, and to be recognized by LAVA Magazine  for our Completely Wireless, “Simple Elegance” ProShift Automatic Shifting system for the SRAM Red eTap Electronic Groupset.

Special thanks to SRAM, LAVA Magazine, Jay Prasuhn, Kirk Bausch, Jim Miller and John Duke for their support. –

For Immediate Release

Baron Controls LLC, Sugar Land, Texas:  October 5, 2016

         Baron Controls is pleased to announce the successful launch of the ProShift Automatic Shifting system at Interbike 2016.  Our system is capable of automatically shifting gears on any of the electronic groups produced by Shimano, SRAM and Campagnolo.  “We are proud to offer ProShift, the first device to truly shift gears automatically for any of the major electronic groupsets.” said Ennio Mastracci, President, Baron Controls LLC.

ProShift has proprietary algorithms that help find and keep the cyclist “always at the optimum gear, automatically, in real time”.  By always being in the right gear, the cyclist is able to keep a constant Power Load and has more power at the end of the ride.

ProShift interfaces to:

  • Any Shimano Di2 Dura-Ace, Ultegra, XTR, Alfine
  • SRAM Red eTap
  • Any Campagnolo EPS Athena, Chorus, Record, Super-Record

ProShift is allowed for use in events sanctioned by UCI, USAT, Ironman and RAAM, and has been certified by the ANT+ Alliance.

Ph: (281) 702-3775

Baron Controls LLC

3926 Bratton St.

Sugar Land, TX 77479



September 9, 2016: ProShift chosen to be part of Bicycle Retailer magazine Product Picks in October 2016 – Interbike Show Issue.



ProShift automatically shifts gears on Shimano and SRAM electronic groups.

Sugar Land, Texas, USA – May 26, 2016 – Baron Controls LLC announced today that it is adopting ANT+ wireless technology, which will be available in the new release of its flagship product, ProShift. ProShift is the first and only integrated system that automatically shifts the Shimano Di2 and SRAM Red eTap electronic groups to keep the cyclist in the optimum gear, all the time.

ANT+ is an ultra-low power (ULP) wireless networking protocol that enables direct connections between devices. ANT+ can be found in everything from fitness sensors to apps and consumer devices, including over 200 million mobile devices, such as Garmin, Samsung and Sony smartphones. ProShift now uses the ANT+ protocol. For more information about ANT+ Wireless, please visit

Have you ever wondered if you were in the optimum gear? With ProShift, you can set custom parameters and ride confidently knowing you are always in the right and optimum gear.

“Our technology solution is perfectly suited for interfacing with today’s cutting-edge electronic shifting groups” said Ennio Mastracci, Senior Vice President of Baron Controls. “It’s great to see how ProShift is taking advantage of the ANT+ ultra-low power (ULP) practical wireless networking capabilities to pioneer innovation in wireless control technology.”

ProShift will be available for pre-order on June 6, 2016 at

About ANT+: ANT+ Wireless is an established protocol and silicon solution for ultra-low power (ULP) practical wireless networking applications. With over 200 million devices in the market, ANT+ facilitates interoperability between ANT+ products, devices and sensors. This standardized communication platform enables quick-to-market solutions for application developers, sensor manufacturers, and cell phone makers. ANT+ has amassed an ecosystem of world-class technology vendors in the ANT+ Alliance. These industry leaders offer readily-available brand name products for sport, wellness management and home health monitoring. Visit for a complete listing of ANT+ certified and verified products.

The company behind ANT+ Wireless is Dynastream Innovations Inc., a world innovator in the research and development of inertial and wireless technology. Established in 1998 in Cochrane, Alberta, Canada, Dynastream became a wholly owned subsidiary of Garmin Ltd. in December 2006.

About Baron Controls/ProShift:
Baron Controls LLC is the developer of ProShift. A Texas-based startup dedicated to improving the cycling experience by merging 20 years of electronic controls, design and implementation with the rapidly growing electronic shifting groups being offered by Shimano, SRAM and Campagnolo.

WIN with ProShift

Please visit the company’s websites at and for information about ProShift, and Facebook at Baron Controls.

May 3, 2016: Competitors may use the ProShift Automatic Gear Shifting system in IRONMAN-sanctioned events.

April 26, 2016: After some research on the ProShift product, we will allow it in RAAM and all of our races. Rick Boethling / Race Director and CEO RAAM

March 8, 2016: Baron Controls LLC – Sugar Land Texas is pleased to announce that USA Triathlon and Union Cycliste Internationale have approved ProShift for use in competition.

The USAT released a statement today indicating, “This product has been approved by USA Triathlon within its Official Competitive Rules for legal use in sanctioned events.”

Similarly UCI stated, “There is nothing in our regulations that prohibits the use of this system. Therefore you are free to use it in UCI registered competition.”

This means that ProShift may be used in competitions sanctioned by these organizations – including IRONMAN, World Cup Cycling and Olympic events.

WIN with ProShift

Please visit the company’s websites at and for information about ProShift.